The Toyota Group’s Toyota Marketing Japan in collaboration with Evangelion and the town of Hakone hosted an event in which the former Sengokuhara Middle School in Hakone was made to resemble the Tokyo-3 No. 1 Middle School attended by Evangelion lead character Shinji Ikari and his companions. Hakone was used as inspiration for a lot of the locations in Evangelion. The event commemorated the Toyota Prius PHV (Plug-in Hybrid) becoming certified as the official car of NERV in the animated film Evangelion 2.0.Scheduled for release in 2012, Toyota PHV can be directly charged from a home electrical outlet. It operates as an electric vehicle for short distances such as commuting to work or going shopping, but it can also run as a hybrid vehicle for long distances. Thus drivers can drive the Prius PHV without worrying about remaining battery charge or whether there is access to an electric charging station nearby. Toyota will be promoting the Prius PHV as the next-generation eco-car.The venue also has classroom displays made to look like scenes from Evangelion, as well as an augmented reality exhibit of a life-sized original Evangelion mecha. “We are giving away a driving map as a gift to people who watch the anime video. The driving map has various descriptions that pop up on the screen of an iPhone as augmented reality, so you can drive around Hakone while viewing this driving map. We hope that Evangelion fans will enjoy this experience and also become more interested in cars. We also hope that they will come away with a better understanding of the Prius Plug-in Hybrid.”
Video of the event: http://www.youtube.com/watch?v=9qEg7AzsA2s&feature=player_embedded
Source: http://diginfo.tv
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